Rik Cridland


After spending 14 years as a professional product designer, Rik is now managing director and co-founder of HayPigs!®, home of the multi-award-winning HayPigs!® Guinea Pig Circus™. HayPigs!® design enrichment toys, treats and accessories for guinea pigs and other small animals. Their range of bespoke products has a circus theme and is designed to enhance and enrich the everyday lives of small furries and their humans. In 2021, HayPigs!® appeared in series 18 of Dragons’ Den.

In November 2020, Rik & Helen (Rik’s wife and co-founder of HayPigs!®) also became co-owners of the world’s only regularly published magazine dedicated to pet guinea pigs, aptly named, Guinea Pig Magazine. Since taking charge they have overseen a radical re-brand and re-launch of the magazine. With a team of exceptionally experienced and knowledgeable writers and contributors, they regard this as another opportunity for them to promote the health, happiness, enrichment and welfare of guinea pigs while supporting the guinea pig community.

To find out more, check out the HayPigs!® and Guinea Pig Magazine websites or give them a follow on social media: